Social Media does not exist in isolation

The world has embraced social media at an amazing pace that continues to this day.  People share more online then they ever have, new sites and startups are appearing every day, and the amount of time we spend on these sites continues to drive.  And while there is still a sizeable portion of the world that hates or doesn’t know about social media, its integration into our lives is essentially complete, and it will be around for a long time.

While the advertising world has adopted social media as a platform for outbound messaging and inbound communications, it is still seen as the odd child in the marketing family.  This can be seen in Facebook Pages, Twitter Accounts, and other social media efforts and campaigns which are not connected to the rest of the marketing mix.

The attitude towards social media has changed dramatically over the past few years, but it is still far away from where it needs to be.  The marketing world needs to move to an attitude that social media can be used an entire communication medium, and not just as an accessory to a marketing campaign.

The true power of social media is realized when it’s integrated into a campaign fully.  When social media principals and ideas such as the emphasis on communication are incorporated into marketing campaigns from the top down, they provide added lift to social media sites which can then serve to drive conversation to a productive path.

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Pinterest – Have you become addicted yet?

Unless you have been living under a rock, I am sure most of you have heard about Pinterest. Over the past few months it has exploded into the mainstream and become the fastest growing social network site out there.

For those that need a little education on what Pinterest is all about, here you go.

You know those cork boards you have at home or in the office with all the photos, inspirational quotes and cool products you want to buy? Well, Pinterest is a virtual version. It allows you to share your ‘pins’ with the world.

What is a “pin” you ask? A pin is a photo of almost anything from the web or your desktop. Pins cover everything from food to travel destinations to fashion, or in my fiancée’s case, wedding inspirations. You can also add a few lines of text as a descriptor and a link to the site from which the pin originated.

Even with so much content, Pinterest makes it easy to navigate and find the content you’re looking for, whether it is a recipe or gift idea, a weekend DIY project, or a gallery of wedding dress choices. (Nothing is private on Pinterest, but I still haven’t been allowed to look.)

Currently, Pinterest is an invitation-only website, but feel free to browse boards and “pins” that other users have created. However, if you want to join and start posting your own “pins”, it’s not hard to obtain an invite. You can do either of the following to obtain one:

1. Request an invite by submitting your email address and wait, or;

2. If you know a friend who already has it they can send you an invite right away.

There are two ways to create a pin.  You can upload a file from your computer directly to one of your custom boards, or you can add the “Pin it” button to your bookmarks bar. This lets you constantly ‘pin’ images while you surf the web.

Now that you know about Pinterest, give it a try.  I am sure you will become hooked.

Note: The author takes no responsibility for any future Pinterest addictions because of this article.

Image Source: Mashable

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GameDay Insurance Launches New Website

OKD has developed a new website for GameDay Insurance that is not only visually appealing site, but one that has been specifically designed to work with a Google Adwords Program.

The people at GameDay Insurance have combined their love of sports and their knowledge of sports insurance and risk management training to become the premiere name in sports insurance.  Backed by Aviva Insurance Company of Canada, GameDay provides the strength of a market that understands the risk associated with sports and how to properly protect their clients’ organizations.  Their goal is to help their clients provide a safe playing environment for their members and to protect them from the unexpected.

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Have You Broken Your New Years’ Resolution Already?

It was just over a month ago that many of you made your New Years Resolutions.  I actually made mine official on January 3rd.  How are you doing?  If you are like me and millions of others the results are probably a mixed bag.  The first month is the hardest.

The function of a resolution is to change habits – get rid of a bad one or develop a good one.  The truth is your day is loaded with habits.  Without habits you would be making endless paralyzing decisions every hour.  You will get further in business and enjoy life if you can program more good habits.

As a salesman working for a marketing company, one of my primary goals is to change the habits of other people.  We want them to accept our solutions.  The reason marketing companies exist for this function is that it  is very difficult to get people to change.

When I set my resolutions up I was mindful that they needed to be challenging, but realistic and, above all, monitored.

You can either take my word for it or you can check my original blog post. Although, I may have been a bit too wordy, I felt the need to explain my reasoning. In the post I mentioned the number of pushups (25) needed to accomplish my goal, that I would take one extra walk per week and how I intend to use my elliptical machine more often.  Also, I set two simple (but lately difficult for me to attain) sales effort standards.  I included a few vague resolutions such as being mindful of what I eat, respecting others and embracing social media.

To make it more effective I broadcast my resolutions to my social network.  In fact, to be honest, over the holidays I had made a decision to get involved with Facebook and with some encouragement from one person in particular I had hit a tipping point.  I would actually tie in the vague social media goal to my need to develop some good habits.

My immediate family, quite a part of my extended family, many of the people I work with, friends, and a few people I would like to get to know better, all have access to what I have said.  I got one bit of feedback that was very helpful towards achieving one of my goals.  The feeling of accomplishment motivates further efforts to improve my habits.  I had promised to inform people of my progress (this is part of that process).

Regarding the exercises, after struggling for several years, I have already achieved 25 pushups in one set and now feel I can go much higher.  I did my three walks a week, but feel it is not enough.  I have put in some time on the elliptical and am gradually working up to more total time. On the work front I have achieved both of the goals a few times, but am nowhere near the average I wanted.  Apart from a three-day phone problem the main cause is the winding down of two projects, but shortly two bigger projects will start.  I hope my habits are developing in the right direction.

I did a little research to try to figure out how I could “trick” myself into actually doing all these commendable things. You learn things in the strangest places.  During the Vietnam War, a major problem was drug addiction and the government tried to tackle it in different ways.  The most successful method was to deal with the addicted soldier while still in Vietnam, just before going home, as opposed to those treated just after reaching America.  The key was a change in environment. Click Here to read more about it.

It is very difficult to change a habit on your own.  Reminders and incentives help, but if you are the only one aware they will gradually lose their power.  Social media offers an opportunity to turn peer pressure into habit changing.

You can actually make resolutions any time you want. I am upping my resolution to 50 consecutive pushups and 50 consecutive sit-ups.   Go ahead; pick one thing you would like to change, and really think about it.

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Hidden Talent: Jay’s award-winning eye for detail

As our resident strategic planning expert, one of Jay Pollack’s many foci is the retail sell–in and sell through requirements to move products on and off retail shelves.  Jay does not sit still for very long and is constantly running up and down the halls looking for someone to share his latest ‘aha”.  His attention to detail and keen eye for trends helps a great many of our clients.

That keen eye and attention to detail carries over to his spare time. Jay is an award-wining wood carver – everything from fish to lizards, to gargoyles and, most recently, to birds of prey.

At the Canadian Wood Carving Championships, held at the Canadian War Plane Heritage Museum in Hamilton this past weekend, Jay won 1st place in the Birds of Prey category for his American Kestrel carving.  His Kestrel was carved in tupelo (also known as black gum, or pepperidge tree). The base is butternut and the stand is cut from an ash burl. The Kestrel is the most common falcon in North America. Its diet typically consists of grasshoppers, lizards, mice, and other small birds. We presume Jay’s diet is different.

The carving took over 90 hours from start to finish, with 30 hours alone for the painting.

Jay also took home second place in the stylized, natural fish category.

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Mother Nature Helps Market New Solid State Hard Drives

On September 13, 1956 IBM publicly announced The 305 RAMAC. This is widely consider to be the first hard drive and was so large that it required its own room. By the 80’s hard drives became standard on all but the lowest end computers, but the technology had not really changed. Sure it became smaller and the storage capacity increased exponentially but at the heart of device it was still a rotating disk with a read/write arm placing data onto a magnetic disk (much like a record player). Even today most computers come with this style of storage media, but this trend is changing.

Most people in office environments have been using USB keys for a number of years now. These flash devices are fast handy storage keys that plug into your USB ports and let you move files back and forth between systems.  Solid State Drives (SSD for short) take this technology one step further and create large blocks of storage that can be used to replace your existing hard drives. The advantages of the SSD drives are revolutionary. They require less power (no motors or moving parts), are more reliable (again no moving parts to seize) and have read/write speeds that blow existing hard drives out of the water. So if these SSD drives are so great why have they not replaced traditional hard drives?

There are 2 main factors for SSD drives not gain much traction in the market. The first issue is size of the storage media. Most market level SSD drives top out at 256GB. In a world where people are accustom to having at least 1,000 GB at their fingertips moving to a storage media that is ¼ the size seems like a bit of a downgrade. This is a valid concern but new models are coming out every day and the size will increase rapidly over time. The second issue is price per GB. A 128GB SSD drive sells for approximately $150 whereas 6 months ago a 500GB standard hard drive was only $39. As you can see the pricing was not comparable even with all the advantages the SSD hold. This started to change in October of 2011.

Due to massive flooding in Thailand (which is responsible for half the hard drive manufacturing in the world) the number of standard drives available on the market has plummeted. The world’s largest hard drive manufacturer (Western Digital) is under 6 feet of water and is not expected to reopen the facility until March of 2012. This has caused increases in standard hard drive prices up to 150% in some cases. Now SSD drives are priced comparably and standard drives are harder to come by making SSD a more appealing option for consumers. Performance users have been aware of SSD drives for some time but now we are starting to see more and more offerings of SSD in the end user market and this can only help accelerate SSD development.

So the big question is where is all of this leading? As SSD drives increase in size and drop in price you can expect to see standard hard drive go the way of the floppy disk. Apple who has been a technology innovator for years has been offing SSD drives as a custom built option on most of their models for some time. More importantly Apple has recently committed itself to the use of SSD technology by purchasing the Israeli based SSD manufacture Anobit for $500 million dollars. This is the first company acquisition for Apple in 15 years and shows a very strong commitment to the new drive design. PC manufactures are also offing this technology and as the price drops you can expect your new PC to be SSD in the very near future.

Brad Grant

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The Canadian Cancer Society stops the backslide

Trying to quit smoking is a lot like leaving a bad relationship, according to the new “Break it Off” campaign by the Canadian Cancer Society Smokers’ Helpline, aimed at people aged 19 to 29. If you don’t do it right, it can take more than one try.

“There was some initial discussion and internally we know that it will take four to seven attempts for a smoker to quit for good,” Kyle A. McKeown, coordinator, communications, Smokers’ Helpline at the Canadian Cancer Society, Ontario Division, tells MiC. “And there was some discussion about how that often mirrors a bad relationship. You know you shouldn’t go back and it isn’t good for you, but you just end up hooking back up with someone. It made for a great metaphor for the quitting process. ”

The digital campaign with media by Burlington, ON.-based OKD Marketing Group and creative from Twist Image will be promoted on sites including The Weather Network, MuchMusic, MTV, TSN, The Score and The Score’s mobile app, says McKeown.

The site, Breakitoff.ca includes the “World’s Biggest Break-up” where you can submit a video declaring your lack of love for cigarettes in a public pledge. Users can also change their relationship status on Facebook to gain the support of their friends, with options ranging from “I have broken up with smoking” to “I have kicked smoking to the curb and left it crying and alone,” says McKeown.

A mobile app for Android and the iPhone is also available to keep people from smoking on the go, he says.

” The app is designed to help trigger cravings on the go,” he says. “There are a number of different options, from ‘I’m tipsy’ to ‘I’m stuffed.’ A lot of things people deal with when they are quitting is getting through situations where they used to use tobacco. Then we provide little tips and distractions to help them deal with these things.”

The campaign launched this month and runs until March. McKeown hopes there is enough user response to warrant a second wave of ads later this year.

Source: Media in Canada

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2012 AHL Outdoor Classic – Live Webcam

The Hamilton Bulldogs will be taking on the Toronto Marlies in 2012 AHL Outdoor Classic on January 21, 2011! You can get your tickets via Ticketmaster

Check out the live webcam at Ivor Wynne Stadium as the rink is being built.

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Help Us, Help St. Joseph’s Villa / SIM Gym – SEMI-FINAL VOTING STARTS MONDAY

UPDATE: The St. Joseph’s Villa – SIM GYM Project has made it through to the Semi-Finals of AVIVA Community Fund Competition and need your votes!!!  Semi-Final Voting begins on Monday, December 5th at 1pm EST.

Please help support this worthy cause!

Thank you,

David

October 3rd, 20111

Good morning, Friends and Colleagues:

You might already be familiar with the AVIVA Community Fund – it supports projects in Canadian Communities.  They make $1,000,000 available to winning proposals.  Long story short, St. Joseph’s Villa has submitted a proposal sponsored by our friends at Pearson Dunn Insurance for funding to expand the SIM Gym and add new equipment.  The proposal has been approved and accepted and will now go to Round 1 of voting.  (not much different than the Dundas Hockeyville).  We need people to vote daily online for our project.  It only takes a minute to register and then a few seconds each morning to vote.  The voting starts today at 12:00 pm and continues until Wednesday, October 19th.

To vote:

Please share  this information with everyone you know – family, friends, outside contacts.  Ask them to vote and to share it with others they know.

Twitter example:

Help me create real change in my community. #AvivaCF #ACF10954 http://bit.ly/q3XSKx @avivacf @fcaviva   ** VOTE DAILY OCT3-19, 2011 **

We really need to get out message out to the community fast, if they are to have any hope of success!

Time is of the essence.

Thank you,

David Olynyk

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PHP Programmer Wanted

Continued growth at OKD Marketing means we’re looking for more help. We’ve have a new, full-time, 6-month contract position available for an intermediate-level PHP programmer to help create websites and online campaigns.

The programmer will work in a busy environment and will support our Interactive and Graphic Design studios, adapting creative looks with the required programming to create industry-leading websites and online software.

Extensive knowledge of HTML, CSS and PHP/MySQL is required. The best candidates will be skilled and experienced in building database driven websites, software development and object oriented programming.

Well-rounded candidates are preferred. We will prefer PHP programmers with experience in HTML5/CSS 3, server set up, J Query, Flash, Adobe Photoshop and mobile website design and execution.

Please send all resumes to mediainteractivecareers@okd.com.

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